What we carry
The brands we stand behind.
We are the only shop in Lake Country that sells nothing but men’s clothing. The floor is small on purpose. Peter Millar is the house standard, and everything that sits next to it earned the space.
Apparel
Peter Millar
Faherty Brand
Taylor Stitch
Johnnie-O
Marine Layer
Rhone
The Normal Brand
Criquet
Back 70
Eyewear
WMP Eyewear
LOOK OPTIC
Footwear and Accessories
Ecco
Will Leather Goods
London Sock Company
Feetures
Guy Fox
Apparel
Johnnie-O
Softly built Southern sportswear. The quarter-zips and henleys that go from the boat to the club without a change of clothes.
Apparel
Marine Layer
The tee, the shirting and the sweatshirt done properly, so the easy half of your closet stops looking like an afterthought.
Apparel
Taylor Stitch
Built like workwear, finished like a good shirt. This is the line for a man who would rather own two shirts than ten.
Fragrance
Guy Fox
A short, deliberate fragrance line. Jefe is the one that gets asked about after you have already shaken the man’s hand.
Why here
The only men’s shop in Lake Country.
Owner run.
Bill and Jennifer are usually the two people on the floor. You are not handed off to anyone.
One focus.
No women’s section, no housewares, no filler. Menswear is the whole store.
Found by word of mouth.
Most men who walk in were sent by someone they trust, or saw us on Instagram.
Visit
Come see the rack.
727 Genesee Street, Delafield. Open 10 to 6 Monday through Saturday, 10 to 3 on Sunday. Tuesdays by appointment.